Privacy Policy

Last updated: 17 August 2026.

AVRIDEN Outdoor is a trading name of Roadpup Ltd, registered in England and Wales under company number 16884558. Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

Roadpup Ltd, trading as AVRIDEN Outdoor, is the controller of personal information processed through avridenoutdoor.com. Questions or requests may be sent to hello@avridenoutdoor.com.

Information we collect

We may collect identification and contact details, billing and delivery information, order and payment information, account information, customer-service communications, device and usage information, cookie identifiers and marketing preferences.

How we use information

We use personal information to operate the website, process payments and orders, arrange fulfilment and delivery, provide customer service, prevent fraud, comply with legal obligations, improve our services and, where permitted, send marketing communications. Our lawful bases may include performance of a contract, legal obligation, legitimate interests and consent.

Who receives information

We share information only as necessary with service providers such as Shopify, payment providers, delivery and fulfilment partners, technology providers, analytics and marketing providers, professional advisers and public authorities where legally required. Providers may process information outside the UK using legally recognised safeguards.

Cookies and marketing

We use essential cookies to operate the store and may use analytics or advertising cookies subject to your choices and applicable law. You can change available cookie choices through the store’s privacy controls and unsubscribe from marketing emails using the link in each message.

Retention and security

We retain information only for as long as reasonably necessary for the purposes described, including contractual, accounting, fraud-prevention and legal requirements. We use appropriate technical and organisational safeguards, although no online service can guarantee absolute security.

Your rights

Depending on applicable law, you may have rights to access, correct, erase or restrict your information, object to certain processing, receive portable data and withdraw consent. You may also complain to the UK Information Commissioner’s Office. To exercise a right, email us; we may need to verify your identity.

Changes

We may update this notice when our services or legal obligations change. The latest version will always appear on this page.